Since billboards have a widespread application, you can print QR Codes on them and place them on trams, metro, taxis, buses, trains, and other public transports, as well as on scaffolding tarpaulins, buildings, and advertising spaces. ![]() QR Codes on billboards – A great way to catch customers’ attention They are used by almost all industries but prominently in healthcare, retail, education, and advertising. QR Codes are pretty popular in countries like Japan, China, India, Australia, the US, the Middle East, and the UK. QR Codes can store photos, website URLs, social media accounts, videos, texts, contact details, documents, and other digital links inside them. And, with the introduction of smartphone camera scanners, QR Codes as a part of your marketing campaign is quite possible now. QR Code is the aptest tool to make your customers become a part of both marketing campaigns – inbound and outbound. Therefore, to make sure the customers can connect with brands’ physical and digital worlds, marketers have started including QR Codes in their outbound marketing strategies, such as billboards. Nevertheless, billboards still play an enormous role in marketing products and services. ![]() ![]() Placing QR codes on billboards can help overcome the challenges of traditional billboards. ![]() However, these days, marketers face three major challenges with billboards : They contain static information, limited space for information sharing, and of course, penetration of several digital mediums that make our marketing streamlined. Earlier, billboards were one of the easiest and quickest tools to attract the masses and share product information. Billboard advertising is a part of print marketing that marketers have extensively used since the 18 th century.
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